Case Study: P&O Cruises achieves secure, accessible public voting at scale with Ten4

P&O Cruises doubles voting engagement and marketing consents with Ten4

The customer, P&O Cruises, in partnership with BAFTA, needed a high-traffic voting platform for a public award category broadcast on national television. Their challenge was to create a system that could handle massive, unpredictable surges in traffic while ensuring absolute security and data privacy. They turned to the digital agency Ten4 to design, build, and host this critical platform.

Ten4 architected a high-availability solution with rigorous load testing and a strong focus on GDPR compliance and secure data transfer. They built the platform to meet high accessibility standards, ensuring inclusive design for all viewers. The solution performed flawlessly under pressure, leading to a doubling of both voting engagement and marketing consents in its second year. The success resulted in P&O Cruises renewing its sponsorship, and Ten4 delivered a repeatable model for prestigious digital engagement.

P&O Cruises