Case Study: Indigo Television achieves secure, accessible online voting with Ten4

Indigo Television boosts mobile voting to over 80% with Ten4

Indigo Television approached the digital agency Ten4 to redesign and manage the website and voting platform for the UK's National Television Awards. The challenge was to create a robust, high-traffic system capable of handling massive public voting while ensuring vote integrity, accessibility, and a seamless user experience across all devices.

Ten4 implemented a mobile-first, accessible solution with high-availability cloud hosting to manage extreme traffic spikes. They integrated independent adjudication by PromoVeritas to ensure vote integrity and provided a fallback voting system for accessibility. As a result, voting numbers climbed significantly, with mobile sessions growing from less than 25% to over 80% of all traffic. Ten4 has since successfully transferred this technology to other major voting projects.

Indigo Television