Case Study: Ely Cathedral creates a clearer, more visitor-centred digital experience with Ten4

Ely Cathedral lifts dwell time 220% with Ten4

Ely Cathedral, one of Britain's most recognizable sacred buildings, needed a website that could serve its complex mix of visitors and worshippers while simplifying the practicalities of visiting. Their challenge was that key information was hard to find, ticketing was confusing, and staff were overburdened with queries. The digital agency Ten4 was engaged to create a modern digital experience to address these issues.

Ten4 reorganized the site around clear visitor pathways, consolidating practical information and streamlining the ticketing integration with Spektrix. The new design system improved clarity and reduced pressure on staff. The results were significant: a 50% increase in repeat visits, a 150% rise in pages per visit, and a 220% uplift in dwell times. Ten4 delivered a platform that enhanced the visitor journey and provided a flexible foundation for the Cathedral's future growth.

Ely Cathedral