Case Study: DACS improves user journeys and operations with Ten4

DACS boosts form engagement 190% with Ten4

DACS, a not-for-profit organization supporting artists and art professionals, faced challenges with its fragmented digital services. Its website was a barrier to users, who struggled to navigate complex services, while disconnected internal systems created operational inefficiencies and data quality issues for staff. The vendor, Ten4, was engaged to lead a digital transformation.

Ten4 redesigned the website around clear, accessible user journeys and integrated it with DACS's core systems via a robust middleware layer. This solution streamlined operations, captured cleaner data, and improved the commercial user experience. The results included a 190% increase in form engagement, a 40% rise in sales-form submissions for DACS Images, and a 55% overall increase in website views.

DACS