Case Study: City Bridge Foundation boosts Tower Bridge’s digital visitor experience with Ten4

City Bridge Foundation reduces Tower Bridge website CO₂e by 80% with Ten4

The customer, City Bridge Foundation, a charity responsible for maintaining several London bridges including the iconic Tower Bridge, faced the challenge of promoting ticketed visits to the attraction's interior and improving the accessibility and communication of its historical content and vital operational information. They partnered with the digital agency Ten4 to redevelop their website to address these needs, including integrating a Ventrata ticketing system.

Ten4 implemented a solution featuring an interactive map to promote tours, integrated storytelling with WCAG AA-compliant accessible content, and created a more user-friendly system for publishing the bridge lift schedule. The results included a more engaging and accessible digital experience that drives ticket sales. A key measurable impact was an over 80% reduction in the website's carbon dioxide equivalent emissions (CO₂e), saving over two tons annually and setting a new benchmark in digital sustainability.

City Bridge Foundation