Case Study: Sotheby's modernizes wine eCommerce and digitizes operations with Ten24 Digital Solutions

Sotheby's - Customer Case Study

Sotheby's sought to modernize its Sotheby’s Wine eCommerce business, which was running on an antiquated, non‑responsive system and still relied heavily on paper invoices, mailed checks, and faxed customer IDs. After evaluating options, Sotheby’s selected Ten24 Digital Solutions and the Slatwall platform to address these legacy limitations and bring the wine business into the digital age.

Ten24 Digital Solutions implemented a Slatwall‑based eCommerce solution that delivered a responsive site, enabled online storage of customer IDs, and supported digital payments and order processing—eliminating the need for mailed checks and faxed documents. The result was a streamlined, more secure online experience and a significant reduction in manual, paper‑based workflows.

Sotheby's