Case Study: Discover Central Massachusetts achieves an eCommerce-enabled, mobile-friendly tourism platform with Ten24 Digital Solutions

Discover Central Massachusetts - Customer Case Study

Discover Central Massachusetts, a regional tourism and convention marketing agency representing 35 towns, needed an eCommerce-enabled, mobile-friendly website built from scratch to sell and manage business memberships and better promote the region. In June 2016 they engaged Ten24 Digital Solutions to create the site, using the Slatwall platform (Slatwall as a Service) to power subscription sales and membership management.

Ten24 Digital Solutions engineered, designed and developed a responsive site that lets member businesses build profiles, accept and process subscription payments, and lets visitors book hotels via Booking.com, make restaurant reservations via OpenTable, and discover nearby attractions. Launched in late 2016 to positive feedback for its imagery and usability, Ten24’s Slatwall-based solution provides integrated payment processing, membership tracking and scalable eCommerce functionality so Discover Central Massachusetts can drive traffic, grow subscriptions and add future offerings.

Discover Central Massachusetts

Christina Andreoli

President