Case Study: Davol, a Bard Company achieves a unified, marketing-ready CMS and custom features with Ten24 Digital Solutions

Davol - Customer Case Study

Davol, a division of the Bard Group, faced a legacy, proprietary CMS that blocked their marketing plans: content editors couldn’t access all pages, add new content or landing pages easily, and the site was not SEO friendly (URLs contained database symbols and meta tags were hard to manage). Working with partner Catalyst on marketing campaigns, Davol lacked the agility to create campaign-specific landing pages or measure ROI from online initiatives. Ten24 Digital Solutions was brought in to address these CMS limitations.

Ten24 Digital Solutions re‑architected davol.com and herniainfo.com and implemented Catalyst’s designs into Ten24’s robust CMS, consolidating both sites into a single instance so administrators log in once to manage all content. Ten24 also built custom components — a Physician Search with editable doctor listings, Google Maps integration for training events, and a temporary landing‑page domain (davollanding.com) so marketing could launch campaign pages while regulatory approval delayed the main site — resulting in streamlined content management, improved SEO and campaign agility, and better ability to create and track marketing landing pages.

Davol