Case Study: Volvo Trucks boosts overhaul sales with Ten Pound Hammer

Volvo Trucks boosts overhaul sales with Ten Pound Hammer

Ten Pound Hammer partnered with Volvo Trucks to address a significant communication challenge. Volvo's service advisors were struggling to explain the complexities of their four-tier truck overhaul program to customers. The technical differences between packages and the nature of the unexpected expense made it difficult for dealers to even initiate these sales conversations.

To solve this, Ten Pound Hammer created an online overhaul selector tool and supporting dealer training. This solution reframed the conversation around customer symptoms and guided them to a clear package recommendation. The vendor's tools gave dealers the confidence to start conversations, leading to a reported significant increase in overhaul sales for Volvo and making the customer interactions more productive.

Volvo Trucks