Case Study: Hyster-Yale boosts dealer engagement with Ten Pound Hammer

Hyster-Yale boosts dealer engagement to 94% with Ten Pound Hammer

The customer, Hyster-Yale, faced a significant challenge with their first major dealer meeting in years. Their dealers felt neglected, and the event was set for disaster with over a dozen speakers presenting fragmented, uncoordinated messages without a unified theme. The vendor, Ten Pound Hammer, was engaged to provide a solution for this critical event.

Ten Pound Hammer unified all presentations under the single theme "Creating Connections." They redesigned hundreds of slides for visual consistency and implemented an interactive event app to boost engagement. This solution achieved an exceptional 94% dealer engagement rate. More importantly, dealers left with a renewed relationship with the brand, feeling like part of the Hyster-Yale family again.

Hyster-Yale