Case Study: Hafele achieves a 30% increase in LED sales with Ten Pound Hammer

Hafele boosts LED sales 30% with Ten Pound Hammer

The customer, Häfele, faced a challenge with its dealer network for Wood-Mode kitchens. Dealers were struggling to sell the company's technically complex and superior LED lighting program because they lacked the confidence and understanding to explain it to customers, putting the entire product investment at risk.

The vendor, Ten Pound Hammer, implemented a solution that moved away from technical education and instead focused on providing clarity. By showing dealers the possible results in real kitchen installations, they transformed them into confident lighting consultants. This approach led to a 30% increase in LED sales within six months.

Hafele