Case Study: PARK NOW achieves brand consistency and centralized access to up-to-date assets with Templafy

How PARK NOW’s rebranding led to brand consistency

PARK NOW, a parking management company with 450 employees across five European offices, faced growing brand-consistency challenges after a large-scale rebranding following its integration into YOUR NOW. To eliminate repeated requests to marketing for logos, images and templates and to enforce the new identity across its four sub-brands, PARK NOW selected Templafy to provide a centralized platform for up-to-date brand assets and templates.

Templafy implemented a single access point for logos, images, slides, templates and email signatures, enabling PARK NOW to enforce brand guidelines while giving employees easy access to correct materials. As a result, the marketing team no longer receives multiple weekly requests for assets, brand consistency has improved across email signatures and campaigns, and overall productivity has increased thanks to Templafy’s centralized, always‑up‑to‑date content.

PARK NOW

Loes Meys

Head of Marketing Operations