Case Study: Mercuri Urval streamlines global brand consistency with Templafy

How Mercuri Urval implemented a global brand refresh using Templafy

Mercuri Urval, a Swedish recruiting consultancy with 600+ employees across more than 50 offices, needed to support a global brand refresh while dealing with outdated digital assets, inconsistent branded content, and time lost searching for approved materials. The company also wanted to reduce compliance risk and give marketing more control over brand updates without relying on IT for every rollout. To address these challenges, Mercuri Urval turned to Templafy.

With Templafy, Mercuri Urval centralized access to brand-approved templates, logos, descriptors, and other assets directly inside the applications employees already use. Templafy helped the company roll out brand updates quickly, remove bottlenecks for marketing, and make it easier for employees to create on-brand content; the case study does not provide a specific numerical ROI, but it highlights faster implementation, improved efficiency, and reduced risk of outdated or non-compliant materials.

Mercuri Urval

Moa Wennlöf

Business Improvement Manager