Case Study: Pfizer achieves high engagement of 100,000 global employees with TemboSocial Poll

How Pfizer Uses TemboSocial To Engage Employees

Pfizer, the world’s leading biopharmaceutical company with about 100,000 employees, consolidated hundreds of intranet sites into a single SharePoint-based platform called PfizerWorld. To drive traffic and engagement for the new site and support its communications pillars — Connect, Listen and Educate — Pfizer sought a solution that would integrate with SharePoint and draw employees into editorial content; they selected TemboSocial’s Poll for this purpose.

TemboSocial implemented its Poll as a configurable SharePoint web part placed prominently on the PfizerWorld home page, delivering weekly “PfizerWorld Fast Polls” that range from quizzes to surveys. The tool proved highly effective: published weekly since 2009, it became a top driver of engagement, helping Pfizer gather feedback to shape its editorial calendar and contributing to a year with 60 million site hits and more than 5 million article views. TemboSocial’s Poll handled heavy traffic, matched the site’s look and feel, and reinforced Pfizer’s Connect, Listen and Educate strategy.

Pfizer

Nicholas Patrick

Senior Manager of Communications