Case Study: Consulting Portal achieves increased customer engagement and conversion with TemboSocial's The Poll

Consulting Portal - Customer Case Study

Consulting Portal (CP), an IT service management specialist, needed a way to get feedback to assess the maturity of IT process implementations and to better engage its audience to increase retention, drive conversion, and influence new initiatives. Consulting Portal worked with TemboSocial and used TemboSocial’s product The Poll to capture targeted feedback and stimulate two-way dialogue with clients and prospects.

TemboSocial implemented The Poll — a multi-question, branching survey deployed across three online touch points with only a few lines of code — to segment audiences, qualify prospects, validate contact lists, and provide comprehensive reporting. The campaign substantially increased client engagement and produced actionable audience insights that Consulting Portal used to refine messaging and drive conversions; following the success, Consulting Portal expanded its use of TemboSocial for additional annual polls and poll-based marketing campaigns.

Consulting Portal

David Mainville

EVP, Co-Founder