Case Study: Dr. Shumard’s Clinic Achieves 3,000 Monthly Visits and 200+ Enrollments with Tely AI

Scaling a Functional Medicine Practice with Organic Search

Dr. Shumard, a functional medicine practice in San Diego, faced a significant challenge. Despite two decades of clinical expertise, the clinic's website had minimal visibility in search engines and AI platforms, leaving it invisible to potential patients searching for high-intent terms related to diabetes, thyroid, and cognitive health. Tely AI was engaged to address this SEO and AI search discoverability problem.

Tely AI implemented a hyper-specific content strategy, building a library of condition-specific articles optimized for both Google and generative AI engines like ChatGPT. The solution included local storytelling to establish San Diego authority and a consistent weekly publishing schedule. This approach resulted in the clinic ranking for over 4,000 keywords, driving 3,000 monthly organic visits, and generating over 200 inbound program enrollments.