Case Study: Shaw Communications achieves 97% online enrollment and 93% Health Risk Assessment completion with TELUS Health

Shaw rolls out Morneau Shepell’s integrated benefits portal to employees

Shaw Communications Inc., covering over 12,000 non‑union employees, needed to redesign and roll out a new CHOICES health benefits program that would move beyond print and in‑person communication. With a dispersed, tech‑savvy workforce, Shaw wanted employees to understand their options, become more health‑aware, and make informed benefit selections.

Shaw partnered with Morneau Shepell to launch the Integrated Portal (Shawbenefits.ca) and a responsive transition site, using an online Health Risk Assessment (with incentives), decision‑support tools, and a mobile‑friendly education campaign. The rollout drove strong engagement and outcomes: 93% completed the HRA, 97% completed the first online enrollment, the transition site saw 45,000 visits (~4 per person), 80% found the portal valuable, and 86% felt they had enough information to decide—along with increased EFAP awareness and better fit between employee needs and benefit choices.

Shaw

Laurie Maye

Director