Case Study: giffgaff achieves 90%+ employee engagement and a culture of recognition with TELUS Health (LifeWorks)

How LifeWorks helped giffgaff with cultural transformation

giffgaff, a rapidly growing MVNO, needed to preserve its disruptive, people-centred culture while replacing a paper-based recognition process. The company sought a fun, collaborative engagement tool that would drive positive behaviours, support peer-to-peer “thank yous,” and provide transparent reporting to measure impact.

LifeWorks delivered a mobile-optimised, gamified recognition platform with badges, a social newsfeed and personalised discounts, supported by ongoing account management and new feature development. Adoption exceeded 90% registrations, generating 8,812 recognitions in year one (about 26 per day) and consistently positive employee feedback and social interaction across the business.

giffgaff

Mike Fairman

CEO