Case Study: HO Sports streamlines sales communication and boosts partner engagement with Tellwise

Ho Sports Shreds the Competition with Tellwise

HO Sports, the largest manufacturer of pulled water sports equipment, needed a better way to share new product information, specs, and sales assets with a global network of retail partners. With Tellwise, the sales team could connect more effectively with accounts ranging from major chains to local specialty shops and reduce the need for time-consuming travel.

Tellwise implemented Smart Messages and SmartChat to deliver rich product content, track engagement, and support real-time collaboration. HO Sports used the platform for its “Shreducation” retailer education series, combining emails, videos, quizzes, and personalized invites; the result was faster product training, stronger partner relationships, and sales teams that could tailor pitches based on what customers viewed, with smooth adoption over 18 months.

HO Sports

CJ Vlahovich

VP of Sales