Case Study: Heartland Trust preserves its 35-year legacy with Tellwell Story Co. + Studio

Heartland Trust tells its 35-year story with Tellwell Story Co. + Studio

Heartland Trust, a financial services company, wanted to honor its 35-year legacy of building deep client relationships for its anniversary. Their challenge was that their rich history and authentic company culture existed only in the memories of its founders, staff, and clients, not in any formal documents. They needed a way to capture this intangible story and communicate the heart of their brand. They engaged Tellwell Story Co. + Studio to create a film that would achieve this.

Tellwell conducted extensive, reverent interviews with Heartland's founders, long-time staff, clients, and next-generation leaders to capture the essence of the company's story. The resulting film was built around these authentic conversations and moments, preserving the organization's history. The solution strengthened Heartland's future by providing a powerful tool to attract new clients, honor long-time ones, and instill a renewed sense of pride in the team. Tellwell successfully captured the human legacy at the core of the business.

Heartland Trust