Case Study: Van Cranenbroek cuts dropout rates and recruiter workload with WhatsApp Hiring by Tellent Recruitee

Van Cranenbroek cuts dropout from 60% to nearly zero with Tellent

Van Cranenbroek, a family-owned retail business, faced a high 60% candidate dropout rate and an overwhelming manual workload for its recruiter due to an application process that required a CV, which many of its target applicants did not have. To address this challenge, they implemented WhatsApp Hiring by Tellent Recruitee.

The solution from Tellent allowed candidates to apply via a WhatsApp bot that screened them and automatically routed them to the nearest branch. This reduced the dropout rate to nearly zero and cut the recruiter's daily WhatsApp messages from 40 to just 1 or 2. Tellent's solution led to the hiring of 7 new employees in the first month and paid for itself within that same timeframe.

Van Cranenbroek