Case Study: Van Cranenbroek cuts recruitment dropouts and workload with Tellent Recruitee WhatsApp Hiring

How Van Cranenbroek cut workload and costs with WhatsApp Hiring by Tellent Recruitee

Van Cranenbroek, a family-owned retailer with stores and distribution centres in the Netherlands and Belgium, was struggling with a 60% application dropout rate and a heavy manual workload from answering 30 to 40 WhatsApp messages a day. To make hiring easier for shop and warehouse roles, the company turned to Tellent Recruitee and its WhatsApp Hiring tool.

Tellent Recruitee implemented a WhatsApp-based application flow with a bot that asks pre-set screening questions, routes candidates to the nearest branch, and integrates all applications into the ATS. Within the first month, Van Cranenbroek received 36 WhatsApp applicants, hired 7 new employees, cut dropout from 60% to nearly 0%, and reduced recruiter messages to just 1 to 2 per day, with the investment paying for itself in one month.

Van Cranenbroek

Stan Adams

Recruiter