Case Study: Spectralink generates 193 MQLs and $2.9M in pipeline with Televerde

SpectraLink - Customer Case Study

Spectralink, a creator of purpose-built wireless communications, faced significant challenges in its healthcare market due to outdated customer data, which made cross-selling and upselling difficult. A further issue was a major disagreement between their internal call center and sales teams over the quality of leads. To address this, they engaged vendor Televerde for a demand generation and teleservices program to improve lead development.

Televerde implemented a solution using a team of skilled agents who tenaciously navigated poor data to find the right decision-makers and deliver truly qualified BANT leads that the internal sales team accepted. This process successfully bridged the qualification gap between departments. The results were highly successful, with Televerde generating 193 marketing qualified leads that created a confirmed sales pipeline of $2.9 million within the first six months.

SpectraLink