Case Study: Pulse Secure achieves $19M in closed deals with Televerde

Pulse Secure - Customer Case Study

Pulse Secure, a next-generation secure access company formed in 2014, faced the challenge of supporting significant revenue and driving growth without an established marketing function. They had the Marketo platform but lacked the expertise to optimize it for prospect development and campaign execution. They engaged vendor Televerde for strategic planning and to augment their sales and marketing capabilities.

Televerde implemented a holistic solution, first aligning marketing goals to sales revenue and then deploying teams for customer education and lead qualification. They further optimized campaigns by integrating Marketo with their proprietary platforms. As a result, Televerde helped Pulse Secure generate over 3,600 new leads, expand their sales pipeline by $55 million, and close $19 million in deals with a 70% sales-qualified lead conversion rate.

Pulse Secure

Mark Craven

VP Sales