Televerde
7 Case Studies
A Televerde Case Study
A healthcare solutions company, which provides practice management and electronic health record technology, faced significant challenges with its lead generation. Managing this process in-house was difficult due to high staff turnover and long ramp times, resulting in untouched inbound leads and a lack of sales-ready opportunities. The company engaged Televerde to implement a more flexible and cost-effective demand generation and teleservices program.
Televerde provided a dedicated teleservices team to qualify prospects and handle inbound inquiries, optimizing Marketo technology to process web requests. Their strategy leveraged the client's KLAS® performance rating and easily scaled to meet peak seasonal demands. The Televerde solution created a sales pipeline valued at over $18 million and directly generated over $1 million in closed won business for the client.