Case Study: Eloqua achieves $36 million pipeline growth and 100% dealer acceptance with Televerde

Eloqua - Customer Case Study

The customer, a leading manufacturer of hot tubs and aquatic fitness products and a subsidiary of a Fortune 100 company, struggled to track the effectiveness and ROI of its digital marketing leads. They lacked visibility into how leads converted into buyers and wanted a stronger, more consistent customer experience for their dealer network. To address this challenge, they partnered with Televerde.

Televerde implemented the marketing automation tool Eloqua and optimized Salesforce CRM, enabling targeted, persona-specific nurture campaigns. This solution provided the manufacturer with a complete view of the buyer journey, resulting in the generation and tracking of 7,000 leads valued at $36 million. Televerde's services delivered 100% dealer acceptance of the new sales process and enabled the client to directly connect their marketing efforts to revenue.

Eloqua