Case Study: ABM Pilot achieves $2.7M in pipeline in 14 weeks with Televerde

ABM Pilot - Customer Case Study

The client, ABM Pilot, a market and technology leader in enterprise software for retailers, faced challenges with penetrating large new accounts. Their account executives were spending too much time on research rather than selling, and there was little awareness of cross-sell opportunities. They partnered with Televerde to pilot an account-based marketing program to address these issues.

Televerde implemented a strategic ABM solution involving detailed account planning, contact building, and weekly collaboration calls. Their agents conducted research to gather intelligence and provide warm hand-offs. This program generated a $2.7 million pipeline within 14 weeks, defining 103 new accounts and creating 18 sales opportunities.