Case Study: NBC Sports Group achieves record‑breaking multi‑platform TV, online and mobile coverage for Sochi with Telestream Vantage and Lightspeed

NBC Olympics tackles Sochi’s multi-platform challenge with Telestream

Telestream helped NBC Olympics meet the massive multi-platform demands of the 2014 Sochi Winter Games. Tasked with delivering a record 1,539 hours of coverage across broadcast, cable and more than 1,000 hours on digital platforms (including concurrent clips from up to 17 events daily), NBC needed scalable file-based workflows to handle varied formats, audio configurations and captioning requirements across linked sites in Sochi and Stamford.

NBC deployed eight GPU-accelerated Telestream systems (Vantage with Lightspeed servers, plus Cinnafilm Tachyon and CaptionMaker) to orchestrate workflows, transcode and standards-convert 50i to 60i in the file domain, automate captioning, remap audio and drive Avid ingest. The result: seamless multi-platform delivery, 242.3 million media exposures, 61.8 million unique digital users, 10.8 million hours streamed (more than triple Vancouver) and major gains in TV Everywhere authentication and captioning coverage.

NBC Sports Group

Darryl Jefferson

VP of Digital Workflow