Case Study: MacProVideo.com achieves professional, engaging online training videos with Telestream's ScreenFlow

macProVideo.com - Customer Case Study

Peter Swartz, a composer and educator for MacProVideo.com, set out to produce a four-hour tutorial, MIDI 101: MIDI De‑Mystified. The main challenge was turning decades of expert knowledge into a clear, engaging online course—creating a curriculum that teaches both fundamentals and nuances without assuming prior knowledge, while also finding the right narrator voice and visual style.

Swartz solved this by building a structured curriculum, scripting each lesson, and using ScreenFlow to animate still images, text and graphics while recording voiceovers in Logic for precise timing. The result is a polished, mostly animation-based four-hour course on MacProVideo that balances “showing” and “telling,” helped him refine his on‑camera voice, and successfully launched on the site.

macProVideo.com

Steve Horelick

Publisher