Case Study: D.C. United achieves massive Facebook Live fan engagement with Telestream Wirecast

D.C. United Engages with Fans by Streaming Exclusive Shows via Facebook Live

D.C. United’s in‑house digital media team set out to deepen fan engagement by producing broadcast‑quality live content for Facebook Live, despite being a small crew working from RFK Stadium. Their challenge was to deliver professional pre‑ and post‑game shows that matched televised production values — including multi‑camera switching, layered graphics and titling, full‑screen promos, mixed audio and reliable streaming — while staying easy to operate and fast to deploy.

They chose Telestream Wirecast for its professional feature set and usability, using it to produce weekly pre‑game and post‑game shows and special re‑broadcasts (broken into playlists and layered segments). Wirecast’s workflow and test‑streaming tools helped the team maintain quality and confidence on game day. The initiative drove measurable engagement: weekly Facebook reach tops 50,000, and a 1996 MLS Cup re‑broadcast reached 763,775 people with 110,552 video views and 24,716 comments/reactions/shares, with audience interaction and mobile viewership continuing to grow.

D.C. United

Samantha Perrie

Video Producer with the Digital Media Department Serving