Case Study: Bayt.com reduces verification costs and builds trust with Telesign

Bayt.com cuts verification costs by almost 30% with TeleSign

Bayt.com, a leading job site in the Middle East, needed to verify user accounts to build trust on its platform and support nationalization initiatives like Emiratization and Saudization. Their challenge was to reduce fraudulent accounts and improve customer confidence during the user registration process. To address this, they partnered with vendor TeleSign and implemented its Messaging API, SMS Verify, and Voice Verify services.

TeleSign provided an advanced verification solution that streamlined Bayt.com's onboarding workflow by sending one-time passcodes via WhatsApp. This integration from TeleSign resulted in a nearly 30% decrease in verification costs. It also reduced the risk of fraudulent accounts, saving the company time and resources, which allowed them to focus on platform improvements and critical nationalization efforts.

Bayt.com