Case Study: Affirm increases checkout conversion with TeleSign

Affirm boosts checkout conversion 10%+ with TeleSign

Affirm, a financial technology company providing buy now, pay later options, sought a more holistic solution for customer risk assessment and communication. They required a way to quickly verify digital identity and engage customers throughout their lifecycle to reduce fraud and improve the checkout experience for their network of online merchants. Affirm integrated TeleSign's digital identity verification and programmable communications services into its tech stack.

By leveraging TeleSign's digital intelligence data, Affirm enhanced its fraud prevention, enabling faster, more secure credit decisions at the point of sale. TeleSign's programmable communications also allowed Affirm to automate friendly payment reminders. This solution helped diminish merchant risk and increased conversions; one retailer saw a 10%+ rise in conversion rates when Affirm was presented at checkout, and another achieved a 16%+ increase in average order value.

Affirm