Case Study: Miss Universe drives massive global fan voting with Telescope

Worldwide, high capacity online and Twitter vote for the global Miss Universe competition

Miss Universe worked with Telescope to power a secure, validated global voting experience for the Miss Universe competition. The challenge was to handle massive worldwide participation across both online and social channels, while supporting voting before and during the live broadcast.

Telescope implemented its Social Vote and Standard Vote products, including online voting through MissUniverse.com and hashtag voting on Twitter via #MissUniverse and contestant-country tags. The campaign generated 116,392,748 total votes from 6,547,130 unique voters, reached users in 230 countries and territories, peaked at over 16,000 transactions per second, and produced more than 28.2 million tweets from 1.2 million users.

Miss Universe