Case Study: Lifetime boosts holiday movie tune-in and engagement with Telescope's virtual event hub and gamification

With the goal of driving live tune-in to Lifetime holiday movies, Lifetime and A+E Networks engaged their audience all month long with Telescope's gamification and sweepstakes services

Lifetime worked with Telescope to boost live tune-in for its holiday movies and deepen audience engagement across the season. Building on the success of previous “It’s a Wonderful Lifetime” BINGO nights, the company wanted a larger interactive experience that would bring all holiday play-along activities into one destination, using Telescope’s gamification and sweepstakes services.

Telescope created an immersive “It’s a Wonderful Lifetime Holiday Games” hub using its Virtual Event Hub, along with BINGO, Scratcher, and a Leaderboard. The campaign let fans register, play live movie-themed BINGO, scratch daily Advent Calendar prizes, and earn points toward the top 100 leaderboard, driving ongoing participation throughout the holidays and rewarding users with one BINGO winner, 30 Advent Calendar winners, and additional grand prize opportunities.

Lifetime