Case Study: Walkers boosts fan engagement with Telescope’s social UGC and live stream campaigns

Walkers - Customer Case Study

Walkers partnered with Telescope to run social UGC and live-stream campaigns that would engage fans, drive participation across social channels, and help power competitions and brand moments tied to hashtags and sweepstakes. Using Telescope’s Connect Live, Social Vote, Live Studio, Facebook Live Streaming, and Social Sweepstakes tools, Walkers aimed to activate its audience around campaigns like #ChooseOrLose, #WinLive, #BestEverFan, and #SnackStash.

Telescope used its CONNECT moderation platform to collect and manage entries from Facebook, Twitter, and Instagram, while also supporting live interactive formats with Q&A, calls to action, countdowns, and instant-win mechanics. The results included a 50% engagement rate on Facebook, more than 60,000 stream views, and over 36,000 total engagements, showing that Telescope helped Walkers drive strong fan participation and reach.

Walkers