Case Study: Victoria’s Secret engages fans with live workouts and 1.8M VOD views with Telescope Live Studio

Victoria's Secret Train Like An Angel Facebook Live

Victoria’s Secret wanted to give fans an exclusive look at how its Angels train for the Victoria’s Secret Fashion Show and create a more interactive, social live experience. To do this, the brand partnered with Telescope and used Telescope’s Live Studio platform for a Facebook Live streaming campaign.

Telescope streamed live workouts with Victoria’s Secret models and trainers, added custom countdown and logo graphics before the broadcast, and let fans watch on the Victoria’s Secret website or Facebook page while asking fitness questions and following along at home. The live stream reached a peak viewership of 15,000, and the video-on-demand replay went on to generate more than 1.8 million views.

Victoria’s Secret