Case Study: Victoria's Secret PINK empowers young adults to pitch their dreams with Telescope's custom Uploader

Victoria's Secret PINK kicked off their annual Pink with Purpose Project Sweepstakes leveraging Telescope's custom Uploader to help young adults turn their dreams into reality

Victoria’s Secret PINK launched its annual PINK With Purpose Project Sweepstakes to encourage young adults to pursue their dreams and ideas. The brand needed a simple way for entrants to submit detailed sweepstakes entries, including project information and a 2-3 minute video, and used Telescope’s custom Uploader to support the process.

Telescope implemented a custom Uploader on the PINK With Purpose Project site so participants could enter in a few easy steps by providing their details, selecting a cause pillar, answering two questions, and uploading a video. The campaign helped PINK collect and manage entries smoothly, with a panel of judges narrowing the field to 50 finalists and then 10 winners, who were flown to New York to present their projects and receive $25,000 prizes.

Victoria's Secret PINK