Case Study: Victoria's Secret PINK boosts Instagram engagement and fan participation with Telescope

Victoria's Secret PINK - Customer Case Study

Victoria’s Secret PINK partnered with Telescope to support its “Back to You” fall campaign, aimed at helping Gen Z and young adults reconnect with themselves after the pandemic. The brand needed a way to promote the campaign, drive engagement, and centralize information about both the Instagram sweepstakes and the related pop-up tour, using Telescope’s sweepstakes and microsite capabilities.

Telescope built a custom four-page microsite for the campaign, including pages for the sweepstakes, tour details, a gallery powered by Fan Feed, and the official rules. Telescope also handled sweepstakes entries through its CONNECT Live platform, while the Instagram promotion encouraged user-generated video submissions and hashtag use. The campaign awarded 500 winners $500 each, totaling $250,000, and helped boost awareness of the event and increase PINK’s Instagram following.

Victoria's Secret PINK