Case Study: Universal Music Group drives on-site instant wins and sweepstakes engagement with Telescope’s Scratch to Win activation

Universal Music Group CMA Festival Scratcher & Sweepstakes On-site Scratcher game with instant win and sweepstakes entry

Universal Music Group partnered with Telescope to create an engaging on-site activation for CMA Music Festival in Nashville. The challenge was to attract booth visitors, capture attendee data, and offer a fun way to reward participation while also driving interest in a larger promotion.

Telescope delivered a digital “Scratch to Win” experience using its custom experiential/on-site scratcher and Easy Sweeps tools. Festival attendees entered their email, scratched to reveal instant prizes such as coupons, discounts, or a UMG prize pack, and were also entered into a sweepstakes for a guitar. The activation collected leads for remarketing and generated instant-win engagement at the event, with the case study noting that it drove record sales at that year’s CMA Fest.

Universal Music Group