Case Study: Netflix boosts Stranger Things fan engagement with Telescope's uPic

To promote Season 2 of the popular Netflix show, Stranger Things, BFG Agency turned to Telescope for a unique method to create fan generated content and increase buzz for the upcoming season

Netflix wanted to build buzz for the upcoming second season of Stranger Things and deepen fan engagement with a fun, shareable experience. BFG Agency worked with Telescope, using Telescope’s uPic product to create a selfie-based fan activation that let people place themselves into the world of the show.

Telescope’s uPic app let fans choose a Stranger Things character, upload or select a face photo, and adjust the image before sharing it on social media. The campaign also included LG sponsorship and Netflix branding, and approved submissions were added to a public gallery, helping drive user-generated content, social sharing, and increased excitement around the new season.

Netflix