Case Study: FOX boosts viewer engagement with Telescope’s custom play-along hub for The Masked Singer

To kick off the US premier of Masked Singer, FOX engaged Telescope to create a full custom play-along hub featuring weekly updates, social content collection, social polling and celebrity

FOX engaged Telescope to create a custom second-screen experience for The Masked Singer as the show launched in the US. The goal was to drive viewer participation and social conversation by giving fans a place to guess the celebrities behind the masks and interact with show-related content, using Telescope’s Custom Play-Along Hub and Social Vote products.

Telescope built an interactive hub with weekly clue updates, video and photo galleries, social content pulled from Twitter, Facebook, and Twitter-based fan activity, plus leaderboards and a fan feed to keep viewers coming back. The campaign generated 65K unique visitors, 73,101 total guesses, 27,220 unique Twitter accounts guessing, and an average site time of 3m 39s, helping FOX boost engagement and social buzz around the show.

FOX