Case Study: Billboard Music Awards boosts fan engagement with Telescope’s first U.S. TikTok native vote

To elevate fan engagement prior to the award’s show, Dick Clark Productions turned to Telescope to power the VERY first US TikTok vote for the 2020 Billboard Music Awards

Dick Clark Productions, on behalf of the Billboard Music Awards, wanted a new way to boost fan engagement before the show and make voting more interactive for a highly social, mobile audience. They turned to Telescope, using its Custom Online Vote and Social Vote products to create a fresh voting experience for the 2020 Billboard Music Awards.

Telescope powered the first-ever TikTok native vote in the US, letting fans search #BBMAsVote in the TikTok app and vote directly without leaving the platform. The system supported voting across three categories, validated vote data through Telescope’s API, and helped drive engagement among millions of TikTok users worldwide; the campaign also earned a 2021 Shorty Award Silver Distinction, Audience Honor, and Finalist recognition.

Billboard Music Award