Case Study: Teen Choice Awards boosts live viewer engagement with Telescope sweepstakes

Throughout the LIVE ET broadcast of the Teen Choice Awards 2018 (including red carpet coverage), 13 different codes were announced where fans could take each code and enter for a chance to win a variety of prizes

Teen Choice Awards partnered with Telescope to boost engagement during the live Teen Choice Awards 2018 broadcast, including red carpet coverage. The challenge was to give fans a fast, interactive way to participate in real time as codes were announced on air and via Instagram, using Telescope’s Easy Sweeps and Custom Play-Along Hub.

Telescope built a live sweepstakes experience where 13 different codes unlocked short-time-entry mini sweepstakes, allowing fans to submit the active code and their email for a chance to win prizes of their choosing. The result was a real-time, on-air and social engagement campaign that drove viewer participation throughout the show, with fans able to enter up to one prize in each of the 13 giveaways.

Teen Choice Awards