Case Study: Olympics unites global fans with Telescope's interactive digital hub

The Olympics and Coca-Cola's 'I Belong Here' Fan Experience

The Olympics and Coca-Cola wanted to create a digital destination for the Tokyo 2020 Games that could unite global audiences and drive engagement around their “I Belong Here” campaign. They turned to Telescope to power interactive fan experiences that would work seamlessly across the Olympics website and support users in multiple languages.

Telescope built the “I Belong Here” hub using InQuizator, Fan Feed, and voting experiences, including personalized flag quizzes, social content aggregation, and the “Living Olympic” vote. The activations gave fans new ways to participate before and during the Games, supported 7 languages, and helped boost real-time engagement, user-generated content, and campaign awareness worldwide.

Olympics