Case Study: Thumb Candy boosts Facebook Watch engagement with Telescope's real-time voting and content-to-air

The live dating show on Facebook Watch, "Make Up or Break Up", hosted by Shannon Boodram, allows viewers to vote on the fate of a couple undergoing relationship issues

Thumb Candy Media created “Make Up or Break Up,” a live relationship show on Facebook Watch hosted by Shannon Boodram, and needed a way to make viewers part of the action as they watched couples work through relationship issues. To do that, they used Telescope’s Content to Air and Social Vote products to turn audience input into the core of the show’s format.

Telescope powered moderated Facebook comments to appear on an in-studio video wall and let viewers vote in real time by posting #makeup or #breakup, with instant data capture determining the final reveal. The format helped drive strong engagement, with VideoInk reporting a 31% increase in viewership and a 328% leap in followers after the first four episodes.

Thumb Candy