Case Study: Mountain Dew boosts live stream engagement with Telescope

The live concert series, Crowd Control, took place in-venue and simultaneously streamed to Facebook, Twitter, and Billboard’s website to engage hip hop lovers around the world

Telescope worked with Mountain Dew and Billboard to produce Crowd Control, a live concert series designed to engage hip-hop fans both in-venue and online. The challenge was to create an interactive, multi-platform experience that would capture Gen Z audiences across live events, social media, and streaming channels, using services like full production, Facebook Live streaming, social vote, and sweepstakes.

Telescope delivered full multi-camera production, real-time engagement tools, and simultaneous streaming to Facebook, Twitter, and Billboard’s website, helping fans vote, comment, and participate in show moments. The campaign outperformed Billboard benchmarks and KPIs, generating 49 million social impressions, 339,000 social engagements, over 800,000 video views, and more than 1.9 billion press impressions, while drawing over 2,000 attendees across three markets.

Mountain Dew