Case Study: International Tennis Hall of Fame engages tennis fans with Telescope voting and sweepstakes

The International Tennis Hall of Fame invited tennis fans across the world to vote and weigh in on the most iconic moments in tennis history

The International Tennis Hall of Fame (ITHF) wanted to engage tennis fans worldwide and determine the most iconic moments in tennis history across five categories, while also offering a chance for U.S. voters to enter a sweepstakes. ITHF worked with Telescope and used its Category Vote and Social Vote products to power the fan voting experience online and on Twitter.

Telescope implemented an online and Twitter voting campaign that let fans vote up to 10 times per day per category, share their votes using promoted hashtags, and enter a managed sweepstakes for a trip to Hall of Fame Induction Weekend. The campaign expanded participation and awareness through social sharing, and Telescope’s sweepstakes management helped incentivize fans to keep voting throughout the campaign.

International Tennis Hall of Fame