Case Study: Universal Music Group helps Luke Bryan drive fan engagement and album sales with Telescope’s Digital Autograph

The autograph app allowed Luke Bryan to digitally sign and personalize autographs for fans who purchased his new album “Kill the Lights” from his website in the first 24 hours

Universal Music Group worked with Telescope to help Luke Bryan create a more personal fan experience around the release of his album Kill the Lights. The challenge was to turn a standard album launch into a memorable promotion that could connect directly with fans and encourage early sales through his website and Facebook page, using Telescope’s Digital Autograph product.

Telescope implemented a Facebook-driven digital autograph campaign that let fans who bought the album within 24 hours comment on Luke Bryan’s post and receive a personalized signed digital cover back. The promotion drove about 3,000 album sales in one day, generated 4,700+ comments and 36,000+ new likes on the post, and helped Luke Bryan’s Facebook page gain 150,000+ fans in a single day, creating major buzz and viral engagement for Universal Music Group and Telescope.

Universal Music Group