Case Study: Lincoln Center Boosts Global Reach and Engagement with Telescope's Facebook Live Production

Telescope powered an exclusive Facebook Live event, “A Day in a Life of Lincoln Center”. Fans were able to tune in all day to see what goes on behind the scenes at Lincoln Center! #LCin1Day

Lincoln Center partnered with Telescope to give arts fans a behind-the-scenes look at its 16-acre performing arts campus and the 11 resident organizations that make up the cultural institution. The challenge was to create a compelling, accessible live experience that could showcase everything happening across Lincoln Center in one day and bring a broader audience closer to the action, using Telescope’s Live Studio and full production services for Facebook Live.

Telescope produced “A Day in the Life at Lincoln Center” as an all-day Facebook Live broadcast with backstage access, live moments from classes and rehearsals, ticket giveaways, and interactive content from across the campus. The campaign drew hundreds of live viewers, generated more than 3 million video views in the two weeks after the event, and reached over 10 million impressions, while also earning major press coverage and winning a 2017 Shorty Award for Best Use of Facebook Live.

Lincoln Center