Case Study: Disney powers interactive Laugh Floor SMS engagement with Telescope

Telescope has powered the Walt Disney World Parks Monster Laugh Floor SMS application since 2007.

Disney worked with Telescope to power the Walt Disney World Parks Monster Laugh Floor SMS application, creating an interactive way for guests to participate in the live Monsters, Inc. Laugh Floor show. Using Telescope’s SMS/text-messaging product and a custom web experience, Disney wanted a simple, secure way for guests to submit jokes from their phones while waiting in line.

Telescope built a secure SMS and on-air integration that let Disney guests text in 160-character jokes and allowed Disney talent to review, approve, and reject them through a custom console. The solution became the longest-running interactive SMS program at Walt Disney World Parks, received millions of jokes from guests, and provided a secure, lasting way to engage audiences at the attraction.

Disney